BRANDING A SOCIAL JUSTICE-CENTRIC COMMUNICATIONS AGENCY
Brand Identity, Communications Design
Reflecting on a decade of supporting changemakers
Mixte is a communications agency driven by community. After nine years of utilizing PR and digital marketing to amplify the efforts of changemakers and organizations working towards justice, Mixte embarked on a rebrand in 2021 to better reflect their work, values, and personality.
Simple, playful logotype
The updated visual identity strikes a balance between simple and playful — allowing Mixte’s clients to take the front seat in their brand materials while still showing off their quirky personality.
The logotype is set in Paytone One, and customized to create a bold yet friendly presence. The orange and blue colors contrast each other to call to the action ahead needed to create healthier communities.
Social justice-centric
Collages, rough textures, and hand writing are used throughout the brand to pay homage to the grassroots nature of the work.
Rebrand team: Jamie Hampton, Jeremy Dang, Karim Bouris, Mia Bolton, Michael Sparacino
Designer: Jeremy Dang
Website: Visceral