Celebrating a year of uplifting LGBTQ+ youth

Social Media, Impact Report

It Gets Better youth members taking a selfie together

Showcasing impact in a fun way = clarity in what it means to support our organization

For over a decade, It Gets Better has advocated for LGBTQ+ youth and reminded them that they have bright futures ahead. With 2023 being no exception to that crucial work, It Gets Better released a vibrant impact report at the end of the year to celebrate their achievements and inspire donors to continuously uplift LGBTQ+ youth.

Three screenshots of It Gets Better impact report graphics highlighting stats from the year

Colorful, playful, QUEER!

Playing off of Spotify Wrapped, the impact report summarizes the year’s accomplishments in a way that’s easy and playful for viewers to tap and scroll through on social media, email, and website. The design leverages It Gets Better’s vibrant branding to bring statistics to life — from their iconic rainbow stripes to colorful gradients. Punk typography is brought in as a call to queer expression and breaking conventions.

It Gets Better logo with "year in review" text in a collage, punk typography style
Detailed close up of branding showcase rainbow stripe and star shape
Detailed close up of branding showcase color gradients and geometric shapes
Phone being held up showing an Instagram Story of impact report highlighting It Gets Better streaming stats
Collage of It Gets Better impact report social media graphics
The word "slayed!" in punk typography style with stars around it
Laptop showing impact report opened in an email

Client: It Gets Better

Agency: Mixte Communications

Designer: Jeremy Dang

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